Small Group Training: The Future of Personal Training
THE FUTURE OF PERSONAL TRAINING IN THE FITNESS INDUSTRY LOOKS LIKE THIS:
- One-on-one training will increasingly be focused on educating clients about their bodies and how to keep them fit independently of the trainer. (This is an “education.”)
- Small group training is where clients will go to get a workout. (This is an“experience.”)
“Big enough to be fun, but small enough to still be quality.” This is how I describe small group training.
Small group training has been gaining popularity because it’s an affordable, fun way for clients to take advantage of a trainer’s expertise at a lower financial investment — all while keeping the fun and competitiveness of a group dynamic.
In order to gain the benefits of this popular training model in your career, here are some essential guidelines to follow. Understanding what exactly small group training is — and how it differs from one-on-one training — along with learning effective program design will ensure your small group training is a profitable enterprise for your training business, and a positive experience for your clients.
DEFINITION: SMALL GROUP TRAINING VS. ONE-ON-ONE TRAINING
In time, one-on-one training will require more sophisticated skills in identifying an individual’s postural and movement quality concerns on the path to reaching their larger goals. It will increasingly become about zeroing in on the very specific movement needs of the individual.
If someone wants a workout, one-on-one training is most likely too expensive, and the frequency will only make the expense greater.
Small group training presents the opportunity for people to experience the benefits of the creativity and motivation of a trainer while lowering the financial entry point and/or spending more time with the trainer for the available funds.
Some clients may potentially do both — pursue one-on-one training so they can work on their individual concerns relating specifically to their bodies, and at the same time enjoy the experience of small group training. But they serve different purposes, so it’s important to understand the distinction.
BASIC FRAMEWORK: CLASS SIZE & PROGRAM LENGTH
Size of Small Group Programs
In general, an effective small group training program has fewer than 10 participants and the instructor does not work out with the clients (in contrast with traditional group exercise).
The current trend is to have large boot camps with instructors using high energy to “put on a show” and use high-intensity exercises to justify the expense with sweat. This often draws instructors with less-refined skills in movement and teaching since the large number of participants does not provide the opportunity to correct movement quality. So in effect, it allows the instructor to “hide” their lack of movement knowledge in a larger group dynamic. This may provide a “hard” workout, but so what? If it isn’t part of something larger and more meaningful to the client, we have not provided any real and lasting change.
With a small group limited to 10 participants or less, it will be fun, but still small enough to retain high quality.
You will still have the ability to correctly supervise movement and make little corrections along the way — the mark of a true professional. I have long been opposed to the “intensity without intelligence” that often passes for workout instruction today.
As instructors, we are to instruct. And this means we convey useful information along with our motivation. We are more than cheerleaders shouting “Great job!” after every single exercise.
Small Group Training Program Length
The typical time-frame for most small group training programs would ideally be around four to six weeks. This is short enough for numerous people to commit without schedule conflicts, but is still long enough to see measurable progress.
In some cases, it may be better to run a longer session. For example, if you were creating a small group marathon training program, the timeline could be eight to 10 weeks because the lead time to prepare for this goal is typically longer.